| Title | Description |
|---|---|
| Citations | Mentions of a business's NAP information on various online directories, review sites, and other platforms, helping to establish credibility and consistency. |
| Citation Building | The strategy of building consistent and accurate NAP citations across a variety of online directories and platforms. |
| GEO-TLD (Top-Level Domain) | A domain extension that is specific to a particular country or region, which can help signal to search engines the intended audience of the website. |
| Geo-Targeting | Using location-based technology to deliver content or advertisements to users based on their geographical location. |
| Google Maps Optimization | Optimizing a business's presence on Google Maps to ensure accurate location data and improve its visibility in local searches. |
| Google My Business (GMB) | A free tool by Google that allows businesses to manage their online presence on Google, including business information, reviews, and location on Google Maps. |
| Local SEO | The practice of optimizing a website to increase its visibility in local search results, helping businesses attract nearby customers. |
| Local Pack | A set of local business listings that appear on a SERP when users search for local products or services; typically includes a map and three business listings. |
| Local Schema Markup | A type of structured data markup added to a website's code to help search engines understand specific details about a business, like operating hours and reviews. |
| Local Keywords | Keywords that include location-specific terms to target users searching for products or services in a specific area. |
| Local Landing Pages | Pages on a website designed to provide information about specific locations, products, or services in the local area. |
| Local Link Building | The process of acquiring backlinks from local websites and directories to enhance the authority of a business in local search results. |
| Local Search Rank | The position of a business in local search results for specific keywords, often influenced by factors like proximity, relevance, and prominence. |
| Local Voice Search Optimization | Optimizing a website's content for voice search queries, which often include more conversational and location-specific phrases. |
| Localized Content | Creating content that is tailored to the interests and needs of the local audience, helping to engage and connect with local customers. |
| Local Business Directories | Online platforms that list businesses in specific locations, such as Yelp, Yellow Pages, and TripAdvisor. |
| Local SEO Audit | A comprehensive analysis of a business's online presence, including website, GMB profile, and other online assets, to identify areas for improvement in local search performance. |
| Local Search Analytics | Tracking and analyzing data related to local search performance, including website traffic, conversion rates, and user engagement. |
| NAP | Stands for Name, Address, and Phone Number, essential information for local businesses that needs to be consistent across all online platforms. |
| Reviews and Ratings | Customer feedback and ratings left on platforms like Google, Yelp, and Facebook that influence the reputation and visibility of a local business. |
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Mastering local SEO techniques can greatly boost a business’s visibility in its local community and lead to increased foot traffic, phone calls, and online interactions.